The app that collects the data.

What it is

Frugl is a consumer grocery price-comparison app: shoppers compare prices and build lists across major retailers. It is the front door — and the collection engine — for the group's retail-intelligence business.

Every comparison helps build a continuous picture of what is on shelf and at what price. That picture is what InFocus Analytics normalises and reports to grocers and to the suppliers who sell through them. Frugl gathers; Analytics reports.

Frugl is operated as part of InFocus Analytics rather than as a separate market. It keeps its own consumer brand; the group's role is the engineering and the data pipeline beneath it.