Retail price and promotion intelligence.
InFocus Analytics sells price and promotion intelligence to grocers and to the suppliers who sell through them. It is a data product: continuous collection, normalisation and reporting on what is actually on shelf and at what price.
Analytics · R8 · d3.0
Indigo 278° · no ring
What it is
The product tracks price and promotional activity across retail ranges and reports it to both sides of the shelf: grocers watching their own and competing ranges, and suppliers watching how their products are being priced and promoted.
The collection and normalisation pipeline is built on the group’s own engineering, which is what allows coverage to be extended to a new category or market without a proportional increase in cost.
Customers are commercial and contracted. Coverage, categories and customer counts are stated in the released reports rather than summarised here.
How it is built
A pipeline, not a dashboard.
The value is in continuous collection and normalisation. Reporting is the surface; the asset underneath is a pipeline that can take on another category or market as an engineering task.
Onify, the engine →- Collection
- Continuous
- Normalisation
- In-house pipeline
- Delivery
- Reporting and feeds
- Engineering
- Onify
Data sourcing
Collection is from publicly observable retail pricing and promotional activity. The business does not resell customer data, and customer names are disclosed only where the customer has agreed.