Codexa, built in-house and launched into North America.
InFocus Gaming Technologies operates Codexa, an iGaming and sweepstakes platform. The platform was built by the group rather than licensed, which is what makes the unit economics of a market entry at this scale possible.
Gaming Technologies · R3 · d1.7
Oxblood 22° · no ring
What it is
Codexa is a full platform: account management, game integration, payments, promotion mechanics and compliance reporting. It was built by Onify on the group’s own engineering capability and is operated by InFocus Gaming Technologies.
The business entered North America first because the sweepstakes model is established there and the platform could be taken to market without a licensing deal. Market-by-market expansion is reported as it happens.
Because the platform is owned rather than rented, the cost of launching an additional brand or market is engineering time rather than a revenue share.
How it is built
Owned platform, not a licensed one.
The platform is the group’s asset. Nothing in the product stack is rented from a third-party supplier on a revenue share, so the margin on each market does not shrink as volume grows.
Onify, the engine →- Platform ownership
- Group-owned
- Engineering
- Onify
- Payments and compliance
- Third party — placeholder
- Revenue share to supplier
- None
Licensing and compliance
Gaming Technologies operations are conducted under the licensing and compliance regime of each market entered. Specific licences, jurisdictions and dates are stated in the released announcements rather than summarised here.